The Conference theme was ( how to access the u.s. market: opportunities and challenges ), and it explains how The US market is known for entrepreneurs in the city of Marrakech and very few companies are exporting to this market that is why it wanted to break the ice / market and show entrepreneurs every opportunity by focusing the free trade agreements between Morocco and the United states. Which was presented by the President of AMCHAM
The conference was the perfect opportunity to discover the entrepreneurial culture and what must be taken into account to do business with the US which was explained by Fatim Ezzahra OUKACHA the Director of the Center of Entrepreneurial and Executive Development, Morocco, Rabia EL ALAMA The President of the American Chamber of Commerce in Morocco and Debbie DUNCAN the VP, Public Relations of The American University of LMeadership.
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